🔊 How the Metaverse is Changing the Way We Interact with Brands
In a world where brands are one Tweet, one post, one click away from their customers, it's easy to forget that there was a time when companies didn't have direct access to their target market. Back then, if you wanted to learn about a product or company, you had to go through third-party channels like magazines, newspapers, or TV commercials.
Even Web 1.0 and 2.0 didn't completely do away with this separation. There were still gatekeepers in the form of editors, publishers, and producers who decided what stories to cover and which brands to promote.
But all that has changed with Web 3.0. The rise of the metaverse is giving brands direct access to their customers like never before. Through community building, companies can now create new relationships with their customers, involve them in product development processes, and incorporate their feedback into new features and innovations.
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